Wal-Mart and Humana are partnering to offer a 5% discount to HumanaVitality customers who choose foods labeled ‘Good for You’ in Wal-Mart stores. A similar project that Humana piloted in South Africa showed that the discount did encourage shoppers to choose healthier items.
We know from studies of calorie labels on restaurant menus that mere information doesn’t encourage people to change their food choices. Will incentives?
For more information on the Wal-Mart Humana initiative: Wal-Mart, Humana to Offer Healthy Food Discount - ABC News.
For more information on the impact of calorie counting data: Calorie counts: Consumers' response to calorie listings on McDonald's menus is limited - Chicago Tribune.